Fads

Fads

**Fads of the 1920’s** By Jack Linker During the decade of the nineteen twenties the American culture was revolutionized in ways we had never seen before in our country. Due to World War One the landscape of society changed so much that women were finally politically equal to men. As a result of so many women being called to the work force during the war a new attitude was developed among the new generation of women. Women no longer were content with “women’s work”, and were willing to fight for their political equality. The nineteenth amendment was passed a few years after the war and ratified in nineteen twenty thus giving the female community in America the right to vote. Another cultural shift in the nineteen twenties was in the early auto industry. More people than ever owns began driving cars due to the new affordability and credit concept. In nineteen twenty-one Henry Ford began selling the “Model T” for the low price of three hundred ten dollars. As a way to compete with Ford General Motors began the concept of buying a car on credit. GM created the “General Motors Acceptance Cooperation.” Motorcars became so popular that by nineteen twenty-nine, four out of every five families owned a car. Thanks to the motorcar our country became accessible to the everyday family without the need for a train. Perhaps the most controversial fad of the decade was the revolt against prohibition. While brewers began shutting down and laying off workers, many people decided to produce their own illegal alcohol. Men and Women in revolt of the new prohibition era turned to speakeasies for their alcoholic fix. Unable to produce wine, Wine makers began producing grape juice as well as home made wine making kits.